The new faces of Milan is the winning project of the Forward Ideas contest promoted by Accenture, the first consulting company in the world, with the collaboration of the Italian Accenture Foundation.
It is an Environmental Branding project to customize the spaces inside the new Accenture headquarters in street Bonnet in Milan.
The idea consists in wanting to think of some of the most iconic buildings in Milan as real people, giving each of them a character and a physical aspect, suggested by the relative style, history and architectural lines, througn different colors and shapes.
•Art Direction: Accenture Song
Three themes to guide creativity:
MILAN - SUSTAINABILITY - CHANGE.
Six Illustrations:
•The New Accenture Headquarter •The Vertical Forest •The Cathedral of Milan •The Garibaldi Towers •The Diamond Tower •The New Gae Aulenti Square
Alex Cottin x Accenture (Milano) & Fondazione Italiana Accenture | 2021 - All rights reserved.
Follow me on: INSTAGRAM
